Full Service
Early consultancy/scheming and planning services
Taking charge of execution of overall scheming and advertising planning
Services for sales execution businesses
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Case Investigation
Case of competition SWOT analysis
Sales analysis of unit price and total price
Building materials Public facility
Product feature analysis
Sales analysis of area
Proportion of room number
Proportion of area
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Market analysis
Judging whether market structure is changed
Policy analysis
Supply and demand analysis
Trend of future area positioning
Overall circulation planning
Whole region facility
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Suggestions for product positioning
Product theme
Suggestions for overall concept direction
Market segment analysis
Suggestions for space utilization function
Suggestions for indoor circulation
Suggestions for space dimension
Graphic design
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Industry reputation, accumulated in market
• Professional product positioning report is made by the most experienced analysts through in-depth analysis and diagnosis on market.
• jean-braeuninger.com believes that market strategy must be figured out through field visit rather than telephone survey, customer visit or study on statistical data within easy reach.
• Provide the most authoritative data, most professional market analysis, and most precise planning and suggestions for product positioning through field research and visit.
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Professional competence, proved by practice
Market research is not only for exploring more data or phenomenon but for demonstrating the root causes behind through identification and analysis of these phenomenon and data. Research results and analysis provided by jean-braeuninger.com team must be applicable to actual operating process, and in the meantime, able to give pre-judgment on future market conforming as closely as possible to truth tracks, and analyze the true power of market by means of future actual validation company.
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Rapid execution, speaking with achievements
Targeting customer demand to conduct precise market positioning in line with developers’ mindset is a significant function of jean-braeuninger.com team in terms of market investigation summary and land value decoding. Apart from on-site learning from different targets and repeated discussion in terms of project business, scheming and planning, and product planning, company team also conducts in-depth conclusion exercise and verification.
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Functions of doctors
Just as doctors must carefully check a patient so as to prescribe a medicine special for his/her disease, consultants, entrusted by real estate developers, must conduct detailed diagnosis and analysis on the project to get all information of the place where the project is located, so as to propose project concept design and draw concept blueprint targeting elements such as “what to construct”, “how to construct” and “sell to whom”. Being aware of the significance of residence on residents, jean-braeuninger.com provides consulting service from the perspectives of both market effective demands and residents’ health and comfort, so as to give humanized positioning for the project.
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Functions of financial specialists
Real estate developers possess capital, while consultants tell you how to utilize the capital in a more effective way. Standing in the position of developers, jean-braeuninger.com consulting team provides whole planning and ensures good market in future for developers’ project, for the purpose of obtaining maximum return on investment with the same capital investment. We aim to invest capital in creative designs which can increase project value through reasonable allocation of capital rather than cost reduction.
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Experts of environmental issues
The environmental issues here do not indicate “big environment” issues such as global warming and acid rain increment, but “small environment” issues such as residential community landscaping, and coordination among community scenery, surrounding street environment and natural environment. In the meantime, the humanization of residential area is illustrated by the accessibility of landscape in the area, the constitution of which will exert huge influences on project future sales. And it lies on consultants to provide landscape style positioning and ways of realization.
Sales requires patterns. A sales team needs to be cultivated with long-term goal and international outlook, so as to possess international vision. jean-braeuninger.com team believes that putting one’s own thinking in “Chinese situation” or even “world situation”, paying attention to world political and economic development trend, and learning the macro factors that could influence real estate industry, so as to provide really helpful service to clients.
Hot sale can only be triggered by unprecedented confidence in one’s own products. “There are only persons who cannot sell products out, but no such thing that products cannot be sold out” is the primary principle upheld by jean-braeuninger.com team. For each and every detail encountered in sales, jean-braeuninger.com team strives to seek truth from phenomenon, discovering and quickly solving problems in each sales link.
Successful marketing is attributed to the keen grasp of market pulse
• We actively influence the market to adopt products with forward-looking vision instead of waiting for customers passively.
• “I am convinced that I can provide valuable service to clients, because I have done market investigation well, and my clients do need my service.”
• Place thinking in “global situation”. A sales team with international vision is certainly able to tailor the most accurate sales strategy for individual case.
The first principle of sales: taking the right path
The first principle of sales is taking the right path. Only when the products you sell to customers are right, good and beyond their expectation, can these products be the best sellers, and create good reputation.
Being honest and at ease is best attitude of sales. Which makes you more nervous, asking for help? Or offering help? Offering help is certainly more relaxing. What makes jean-braeuninger.com team different is that jean-braeuninger.com keeps the mindset of helping others is helping yourself at any time. It is truly helpful to customers by providing reliable products through a company to be proud of and well-trained sales skills, and visiting customers who do need this kind of products and service, so as to satisfy customers’ desires.
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Regard every case as your own career and be passionate about products
Each case faces different problems, and only by keeping passionate about each project can we make industry first-class case planning. Regard developers’ every expense as what is taken out from your own pocket to do budget, take product sales as marketing products developed by you, see developers’ brands as your own brand and treat every customer entering house sales office as developers’ capital—this is jean-braeuninger.com.
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We firmly believe that real estate planning requires thoughts and depth
The framework of real estate marketing is planning. The success of marketing depends on whether planning can connect each link from beginning to end and implement and extend each link to details. However, framework only is far from enough for planning, and central idea and operation are demonstrated by product planning, scheming and planning, and market planning. Planning is constituted by five parts—products, market, scheming, business and marketing. Rich marketing experience and unique planning thinking in line with market law are required to spread product information through marketing. This is jean-braeuninger.com.
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The power of marketing lies in integration and execution, and we are keeping moving
Seek resources from developers, customers, products, marketing and market, accumulate resources, distinguish beneficial ones and integrate them to extract product uniqueness—irreplaceable core value. The most successful execution is that enlarge the core value by 100 times, mobilize all phased power and means to run it through marketing activities, and demonstrate only one voice to customers in each marketing link.
It is easier to understand a project based on the abovementioned information. A planner can grasp its track through market, spread capacity and ideas according to the phenomenon reflected by market, slightly adjust the capacity of customer information, sales speed, and advertising enforcement, and finally finish the overall sales of residential buildings.
